Dog and Rooster Launches New Logo and Website for Digital Proteomics

by Dog and Rooster, Inc.
Dog and Rooster Launches New Logo and Website for Digital Proteomics
  • October 19, 2015
  • Website Development, Website Design, Dog and Rooster News

San Diego, CA – Digital Proteomics launched its new brand and website. The company, which offers innovative products utilizing mass spectrometry in proteomics and metabolomics research, launched a new brand identity. Their top products include Valens, Enosi, MSAlign+ and MSGF+. As leaders in a tight industry, they wanted more brand recognition among a narrow audience of research scientist.

“I want our diverse product/service offerings to be up front, specifically that they are backed by innovative algorithmic development and outperform our competitors,” said Natalie Castellana, Digital Proteomics CTO. “The look should be clean and modern, yet informative. It should also be immediately obvious how to get in touch with us.”

Dog and Rooster, Inc. worked with the Digital Proteomics team to create the new brand, focusing on the company history of leadership and innovation. The Dog and Rooster team created a new logo design, new website, and publications archive.

“We designed something bold, a strong mark to command authority,” said Angela Melfi, Creative Director at Dog and Rooster, Inc. “At the same time, Digital Proteomics scientists are collaborators, so that element needed to be a part of the logo as well.”

To learn more about Digital Proteomics, and see the new brand, visit or view the project scope here.

About Dog and Rooster, Inc.

With over 15 years designing and developing websites across industries, Dog and Rooster, Inc. brings extensive knowledge and experience to every project. Expert at harnessing the power of design and web application technology, we customize every brand strategy, logo design, web design, web application or mobile application. No matter how complex. We believe successful web experiences stem from utility and beauty. Each interface and application should cultivate community and catapult consumers into action. For more information, visit

About Digital Proteomics

San Diego based Digital Proteomics LLC delivers cutting-edge computational solutions to the mass spectrometry community. Founded in 2009, Digital Proteomics is led by renowned scientists with over 50 years of combined experience in algorithm design and bioinformatics. Instilled with their core values of scholarship and discovery, we are committed to developing efficient, effective tools for addressing core bioinformatics problems. Our founders’ expertise in algorithm design is evident in all of our products, many of which spring from our close collaborations with both academia and industry.