Phantom Bikes is not just another beach cruiser with a motor attached; it's a work of beauty modeled after the classic design aesthetic of the 1930's.
When owner John Allen King set out to “build a better bike” he brought class to an industry more closely associated with a lawn mower than a vintage Jaguar.
It’s not hard to see why Phantom Bikes grew in popularity enough to need a website that reflected their unique brand.
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We wanted to translate that design passion to the website. In our first design sets we pushed the vintage elements hard, using delicate line work, classic iconography, script typography, and a dash of sepia.
Finally though, we needed to design a website showing that Phantom Bikes out classes other competitors with daring engines, components and technology. Pulling in some powerhouse red with bold headers on a more modern framework did the trick.
As designers, we loved working on this website and some of us couldn’t resist getting our own Phantom.
