PetBox came to us as a service that sends out a box of pet toys as a monthly subscription service, like another existing competitor in the same category. There original brand position statement was driven by the limitations of their former websites’ functionality; which, as an online brand with no brick and mortar storefront to speak of, the customer experience is your user experience, and primarily based on the websites functionality. In addition, the website in its current form did not give them the ability to improve functionality, not in turn, elevate customer-experience:
“PetBox is more than just monthly goodies for your pet.
Each month your pet will receive a new box of goodies that will make them feel loved. Best of all, for each PetBox shipped, we give $3 to help rescue animals in need.”
After Dog and Rooster Design
Web Design San Diego
As we began to work together, we were able to explore the options for PetBox to separate itself from the pack.
We discovered that PetBox could provide a service to their customers, which was not being done by their competitors at the moment. Instead of randomly packing and shipping out a box of supplies and goodies to Dogs only – whether they needed that Orange Squeaky Toy or not – as PetBox’s Business/Brand Consultant, Web Designer and Web Developer, we were able to build in a few key customizable features:
Not only were we able to give PetBox’s customers the ability to identify their pet as a “Dog or Cat” as well as define a size as “Small, Medium and Large.” That way if they wanted a random assortment, at least they were getting something that wasn’t absurdly big for the poor furry guy.
We were also able to build in the functionality for Customers to “pack their own PetBox,” allowing customers to get a Aussie Naturals Mighty Mini, a Dogswell Happy Hips Jerky Bars and even a Zanies Stripe Squad Plush Toy if they wanted. And, just keep on choosing each month, depending on what they thought their pet needed.
Finally, we were able to even Recommend Items that PetBox’s customers hadn’t chosen before to round out their buying decisions and exposing them to other PetBox Partner brands.
This led to their brand new and shiny positioning statement:
“PetBox is more than just a monthly delivery service that introduces our members to fun and healthy new pet products every month. Instead, we have decided to go the extra mile and personalize our member’s monthly subscription by providing a better user experience. Our unique platform allows our members to pack their own PetBox each month with products and supplies that actually make the most sense for their furry friends. Based in San Diego, PetBox is dedicated to delivering joy and happiness with every box that’s delivered and for every box that ships out, we feed a hungry rescue animal.
Our pet experts scour the planet looking for only the best products to offer our members. You won’t find thousands of products to choose from, rather only products that make your furry friend’s life more healthy and enjoyable.
Your furry friend deserves PetBox!”
Indeed, your furry friend deserves PetBox, and your customers deserve Dog & Rooster.